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Organizing Marketing for Success: CIO-CMO collaboration
Forrester Research and Forbes made a study and article about CIO-CMO collaboration: “Why The Most Important C-Suite Relationship For Marketers Is Still The Trickiest” The article concentrate on the...
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Who is the CMO of the future?
Digital Surgeons, founder, @petesena, takes a look at what the landscape looks like for the future role of the CMO. Gartner is predicting that by 2017, the CMO will spend more time than the CIO on...
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What best performers do differently by Aberdeen
I found a great article from Slideshare about the role of analytics and data-driven decision making in all aspects of marketing to focus on the voice of the customer and drive revenue. The best...
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From Poor-Data and Poor-Insight to Rich-Data and Better-Insight
As we already know, organizations have ability to collect, store and analyze massive amount of data from multiple sources. They have spent a lot of money managing this big data. Investments in...
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Big Data, Big Decisions and Big Management Change
Big data is out there. Data volumes, velocity and varieties have multiplied, in fact exploded. The big question is how to find the best ways to make all of it and how analyzed data is changing...
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Insight IQ
I read a very interesting article from HBR, April 2012 issue. Shvetank Shah, Andrew Horne and Jaime Capella wrote an article about how good data won’t guarantee good decisions and most companies have...
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Great future for creative agencies
Creative agencies have been under siege for a long time. The business has changed completely within relatively short time and the balance of power between disciplines within agencies has shifted...
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CMO expectations and emphasis – CMO survey 2/2012
CMO’s are quite optimistic, increase spending overall but especially in social media, CRM and analytics (internally and externally) CMOsurvey.com made a study of CMO expectations and emphasis in...
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Revolution in marketing – driving management change
Mr. Stephen Cook, Founder of Fortune CMO made a great case about the changing role of CMO in his article “Its time to Raise the CMO bar”. Here are some of his key findings: “My sources consistently...
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Lost insights and corporate blind spots
This is a post about current state, corporate malpractices. Corporate standard is to use apr. 20% of the value their data assets provide.. well it could actually be even less. This post is about...
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